Clearly Drinks sales reach £18m

Private equity-backed soft drinks manufacturer Clearly Drinks has increased turnover and staff numbers in a strong year.

The Sunderland head-quartered company has reported a 20 per cent increase in sales to £18m, as well as a 50 percent increase in personnel, taking the overall headcount to 113.

The company says that investing in people and processes has enabled the team to increase production by 25 percent; with the plant now producing more than 1 million litres a week.

Former Chief Operating Officer Mick Howard has been appointed as Chief Executive to lead Clearly Drinks’ growth plans. Howard will head up the management team, with other new appointments including operations director, finance director, head of marketing, environmental co-ordinator and sales director.

Howard, who joined Clearly Drinks as COO in March 2018 before moving into his current position of CEO in January this year, said: “It’s an extremely exciting time for Clearly Drinks and we’re looking forward to continue to grow on a national scale over the coming months. We offer a range of our own brands as well as an industry-leading contract bottling service but at the heart of everything is our spring water – drawn directly from our on-site boreholes into Hadrian’s Well.

“We are dedicated to ensuring that we are constantly innovating to meet the needs of our customers and we have spent that last twelve months investing in the wealth of local talent and expertise as well as developing our new and existing brands.”