Batch spirits are handcrafted in Burnley, Lancashire and this month the team are using their Innovations Club to send out more than just a bottle of gin. There’s an important message behind May’s release – Don’t Bottle It Up!
Don’t Bottle It Up, a fruity and floral gin, has community at heart. This gin is crafted to symbolise breaking away from daily stresses and worry and taking a moment to connect with close family and friends, providing a platform to open up. The concept was planned well in advance of the Covid-19 pandemic but rather than put it on hold, the team knew it was more important than ever to highlight how crucial it is to reach out, talk and get support if you need it.
“While we are isolating and distancing from those who mean the most, we can still come together virtually over a drink.” Says Operations Manager, Johdi.
“After some personal struggles with mental health, the team at HQ (pictured below) set out to use the Innovations Club as a platform to raise the important issue of meaningful conversation. Starting the conversation isn’t always easy, especially for men, but it is time to break that stigma and recognise that it’s ok to reach out.”
The team has a series of ‘Virtual Bars’ on Facebook and Instagram which has allowed them to share their ‘behind the scenes’ distillery stories and answer audience questions in a more personal way than before. Throughout May there will be a series of virtual events that focus on Don’t Bottle It Up Gin – openly discussing mental health, the help that is available to you and providing a community for anyone to join. You can tune in and be part of the Batch family; pour a gin or make a brew – anyone is welcome.
The gin itself is a symbol of hope and new beginnings and Head Distiller, Ollie, chose to focus on botanicals from the rose family as a sign of love and compassion.
Ollie says: “Rose is an interesting botanical. In tarot, a symbol of balance, new beginnings and hope. All very relevant when it comes to opening up and talking about our mental health.”
This month proceeds from Don’t Bottle It Up will be donated to Lancashire Women. For each person who signs up to the Batch Innovations Club in May, £5 will be donated to the charity, which allows both women and men to access mental health services for free. Find out more about Lancashire Women or become a member of the UK’s most adventurous spirits club.
The Distillery are also actively working with the Lancashire Resilience Forum in response to Covid-19, to provide hand sanitiser for frontline workers.