Booths launch partnership with Dobbies Garden Centres

Edwin Booth FDMB North West

Family owned food and drink retailer Booths has partnered with Dobbie Garden Centres to supply a range of over 50 popular Booths brand products. Dobbies is one of the largest garden centre retailers in the UK, with over 40 Stores across Scotland, England and Northern Ireland.

Booths will supply the garden centres with award winning Booths brand products, including their high quality ready meals, pasta, desserts and delicatessen ranges.

Founded in 1847 Booths has a strong heritage in sourcing the finest food and drink available, and the expansion and development of the Booths brand range has been a key focus for the business. In the last year, Booths has doubled its own-label range and won 16 Gold cheese awards, 6 Great Taste Awards and the Christmas ranges have won multiple plaudits in the national press.

“Booths had previously been a Northern secret, but now a range of delicious products are available in three Dobbies garden centres in Scotland, meaning we can delight even more customers with our great quality Booths food and drink.” said Abby Talbot, Head of Booths Brand.

Abby Talbot added, “The partnership with Dobbies is part of our Business to Business strategy to cultivate new markets, expand and develop our Booths brand range and enable more customers to discover what makes Booths so special.”

Archie Stewart, Head of Food at Dobbies commented: ‘‘Food is a key part of our offering at Dobbies and is becoming more important as consumers are looking for a convenient and quality food offer as they leave our stores. Our customers care about what they’re eating – where it comes from and of course how good it is.  That’s why we’re teaming up with food experts and are thrilled to announce our partnership with Booths.  The range we have introduced from Booths allows customers to take home a delicious dinner.