Booths report 3.5% sales increase over Christmas period

Booths are reporting a solid Christmas period, with the retailer saying that an increase in footfall and a demand for their own-brand products led to sales growth during the important trading period.

Sales for the three-week period ending January 5 grew 3.5 per cent year-on-year, with the business saying that retail like-for-likes increased 2.7 per cent.

Interestingly, Booths have said that this performance was boosted by sales increase of its Christmas Book, which increased by 6.8 per cent.

The book has become an institution in Booths Country, with this years hardback 180-page edition showcasing the Christmas offer and featuring recipes written by Booths colleagues.

Booths Chairman and Chief Executive Edwin Booth was quoted as saying that the retailer “performed very well” in the recent festive season.

Meanwhile, New Year sales were up seven per cent on last year and business-to-business sales were also strong, up by over 50 per cent and adding 0.8 per cent growth of Booths’ overall Christmas sales.