Inter Fresh, the Cumbrian fruit and veg wholesaler is very much thinking outside the box with its healthy and environmental approach in a new joint venture.
In response to the ever growing trend of trying to reduce the use of plastic and wanting to eat more healthily, Inter Fresh has launched a partnership called Boxed Fresh, which deliver fresh fruit boxes to the workplace and boxes of vegetables to the home.
The men behind it are William Box, aged 28 from Scotby, Managing Director at Inter Fresh and Jonny Honeyman aged 26 from Curthwaite. They both wanted to offer a solution for people and workplaces aiming to go plastic free and wanting a healthier lifestyle.
Residents can sign up to a weekly subscription or as a one-off purchase. They can choose from different mixes such as Vegetable only or a mixture of Fruit and Veg which are available in a range of sizes to suit any household. Prices start from just £10 and delivery is free in the Carlisle area.
Workplaces are also able to sign up for a subscription and can choose from a 33 piece fruit box, 50 piece fruit box and an 80 piece fruit box. Bespoke boxes can be arranged.
“It a natural progression for me having Inter Fresh who already supply quality produce to local restaurants, hotels, cafés and establishments, to then be able to offer that to residents and workplaces. It’s also something we have been asked about and when Jonny, who is a long-time friend as well, wanted to do something similar, it made sense to do it together.” said William Box.
The venture had a soft launch over the Festive period which proved to be a great success as more than 300 boxes were ordered and delivered.
Jonny Honeyman said: “The success of the Christmas boxes has been very encouraging and shows that people do want to eat healthier and go plastic free. One couple had fed back that having the fruit and vegetables in a cardboard box and brown bags took them back in time whilst also reducing the amount of plastic waste. We also wanted to extend it to workplaces around the area, to help the workforce stay healthy and offer an alternative to the usual office snacks of chocolate and biscuits. We have made it affordable so employers can purchase it for staff or staff can easily chip in together.”
PHOTO: William Box and Jonny Honeyman