Kendal-based The Cartmel Spirit Company has announced the launch of Belgrove Rum, a premium, single-origin pure Demerara rum, that is perfect as a rum Old Fashioned, in an Espresso Martini, or even just with coke or on the rocks.
Distilled from pure Demerara sugar cane grown on the mineral-rich banks of the Demerara River in Guyana, Belgrove is infused with notes of toasted hazelnut, a touch of Madagascan vanilla and undertones of chocolate.
As part of the launch, Hammonds, one of the leading specialist drinks wholesalers in the UK, has been confirmed as Belgrove’s first nationwide distributor.
Jonathan Hammond, Managing Director of Hammonds, said: “When the Cartmel Spirit Company first introduced us to Belgrove we were impressed with the luxurious quality of the spirit, as well as the unique flavour offering.
“We are delighted to be working with Belgrove during such an exciting time for the brand, and to be bringing such a luxurious product to our customers in the hospitality sector, from nationwide accounts, to local independent bars.”
In addition to Hammonds, Grapevine will be distributing Belgrove throughout Cumbria. Belgrove is for sale on Amazon, and also from House of Malt which sells direct to the public and also to the trade.
Commenting on the launch, Belgrove Rum Founder, Edmund Wood, said: “Belgrove has been a labour of love for us. We’ve been dedicated to creating an innovative yet authentic rum and I am delighted to be introducing Belgrove to cocktail fans everywhere.
“We’ve worked extensively to develop the product and brand to create a rum that is a real taste of luxury, and our distribution partnerships will enable us to reach new customers across the country and create a real buzz around the launch.”