Merseyside-based Crosby Coffee is celebrating after landing its first branded hotel partnership with Aloft Liverpool, which featured in the prestigious Michelin Guide.
The hotel will now serve speciality blend Crosby Coffee in its WXYZ Bar and NYL Restaurant and Bar.
Crosby Coffee was launched in 2014 by school friends Jack Foster and Mark Slinger, who named the business after the town in Merseyside. They provide high grade, roasted-to-order coffee from its Waterloo roastery to more than 250 stockists.
Mark Slinger, Director of Crosby Coffee, said, “This is a significant signing for us and marks the first time our product will be sold within a branded hotel.
“We’ve been around for almost five years and business continues to go from strength to strength. However, at its core, it’s still all about offering the very best and freshest coffee.”
Takis Melitsiotis, General Manager at Aloft Liverpool, commented: “Crosby Coffee has quickly earned its reputation as a premium coffee roaster and we’re thrilled to bring it to the table here at Aloft Liverpool.
“Not only are we supporting an emerging local business, we’re providing our guests with a premium coffee offering, lovingly prepared in Merseyside. It’s a win-win partnership for us.”