Cumbria Tourism partners with online gift voucher platform Regalo

Cumbria Tourism, which promotes tourism across the Lake District, Cumbria, has announced a new partnership with Regalo, an online gift voucher platform, to offer its 2,500 member businesses an innovative way to create more direct revenue and increase spend in the Cumbrian economy.

Members of Cumbria Tourism, which includes the leading hospitality, leisure and experience businesses in the region, will now be able to sell gift vouchers – and generate new revenue – directly through the popular website, which attracts over 19 million page views per year.

Launched by Lancaster-based hospitality marketing specialists Hotfoot Design, Regalo provides growing hospitality businesses with an easier and more effective way to sell gift vouchers online. The platform is already used by hotels, restaurants, bars, spas and shops across the North of England and beyond.

Gill Haigh, Managing Director of Cumbria Tourism, said: “We’re thrilled to offer our members a new way to generate revenue through our popular GoLakes website. Regalo’s platform will make it easy for them to sell gift voucher packages online to people that love what our region has to offer. The Regalo team are passionate about helping our members’ businesses grow, which makes them an ideal partner for Cumbria Tourism.”

Harriet Russell, Head of Sales and Marketing for Regalo, said: “There were £5.6 billion in gift vouchers sales in the UK last year and customers are increasingly buying online. We’ve seen how gift vouchers are a fantastic revenue stream for businesses of all sizes and we’re so excited to be helping Cumbria Tourism and its members better access this growing market.”

With 47 million visitors to the region a year – up 6.2% on 2016 – Cumbria Tourism hopes this latest initiative will help progress its commitment to further developing the area’s growing tourism industry and £2.9bn tourism economy.

Regalo is currently helping a number of businesses in the local area grow their online gift voucher sales, including Cumbria-based Heart of the Lakes holiday cottages and Highfield Hotel, as well as Lancaster Brewery, Upham Group, DF Studio, Sue Shields Spa, and Arteria.

Phil Simpson, Managing Director of C2, owners of Lancaster Brewery, said: “We heard about Regalo and thought it was a fantastic concept. The setting up process was remarkably straightforward, and the results have been excellent. I would highly recommended Regalo.” Chris Phillips, CEO of the Upham Group said: “We’ve seen a massive increase in our voucher sales since working with Regalo. Our customers and employees have found the system very quick and simple to use and the team at Regalo is always happy to help with any enquiries, providing excellent support.”

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