Aldi will be the first supermarket retailer to stock a product from the Manchester-based Didsbury Gin, which is currently stocked in premium stores including Selfridges and Harvey Nichols.
The company says that the Tutti Frutti Gin Liqueur not only offers shoppers a taste of luxury for a fraction of the price, but also is guaranteed to satisfy the sweet tooth of any gin fans with a craving for sweet and zesty flavours.
After securing an investment from Dragon’s Den’s Jenny Campbell, Didsbury Gin developed this exclusive liqueur for Aldi alongside MasterChef Champion Simon Wood, who won the title with his famous Tutti Frutti dessert. Combining the dessert’s fresh lemon and subtle tropical fruit flavours with the Didsbury gin recipe created a bright and citrussy gin liqueur with a delicate, smooth and velvet like finish, truly bringing shoppers that refreshing tutti frutti flavour everyone knows and loves.
Liam Manton, Managing Director at Didsbury Gin, comments: “We’re delighted to be collaborating with MasterChef Champion, Simon Wood on this exciting new product. Combining two of the nation’s favourite things, gin and dessert. We’ve created something extremely special and can’t wait for it to be enjoyed by gin drinkers across the country in one of Britain’s most loved supermarkets”
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “As flavoured gin shows no signs of slowing down, we’re thrilled to be partnering with Didsbury Gin to bring shoppers more unique flavour combinations like Simon Wood’s MasterChef winning dessert, Tutti Frutti. This innovative new addition to our gin range reflects our commitment to ensuring our customers enjoy the best quality products, without breaking the bank.”
Photo Credit: Jack Kirwin -JK Photography