The Food and Drink Federation (FDF) has today published first of its kind Guidance on Comparative Nutrition Claims. The document provides detailed best practice guidance on the requirements and appropriate wording for comparative nutrition claims to be used in the labelling and advertising of food and drink products.
Comparative nutrition claims stipulate a difference in the quantity of a nutrient or energy value, such as increased or reduced nutrients, reduced calories, or use of the term ‘light’, when compared to products already available on the market. The guidance also describes non- permitted comparative nutrition claims, but does not cover non-nutrition comparative claims, such as ‘30% more fruit’.
The FDF industry guidance will help manufacturers achieve compliance with this complex area of legislation by providing much-needed clarity on the substantiation of comparative nutrition claims. The appropriate use of comparative nutrition claims can effectively communicate to consumers when a nutritional profile has been significantly improved as a result of reformulation. It can also serve to communicate a product’s nutritional position relative to the average profile of products available on the market.
Helen Munday, Chief Scientific Officer, Food and Drink Federation, said: “Comparative nutrition claims can help consumers make healthier choices. FDF’s new guidance goes much further than anything currently available in the area of comparative nutrition claims and aims to create a level playing field within the food industry. We are providing industry with the tools to use these claims in a compliant and consistent way, which can help to showcase ongoing reformulation work.”
Tim Baxter, Deputy Director – Healthy Behaviours, Department of Health, said: “This step by step guide by the Food and Drink Federation (FDF) offers a consistent approach to making comparative nutrition claims. Businesses may find this helpful when considering the requirements of the legislation and in providing accurate information on their product packaging.”