St Andrews Brewing Company has signed a £600,000 a deal to supply Sainsbury’s with beer in its Scottish stores.
The supermarket will stock its 4% lager, a session IPA at 3.2%, a 4.5% pale ale and their signature beer Yippie IPA, a 6.0% American-styled IPA from June 12.
FDMB North West also understands that under the new agreement, Sainsbury’s will also offer five-litre mini kegs of the lager and session IPA for sale, targeted at the barbecue and party market and fridge packs of the lager designed to sit in the fridge without the cardboard disintegrating.
St Andrews Brewing Company Managing Director Philip Mackey commented: “It’s great to work collaboratively with Sainsbury’s, one of our oldest accounts, in order to get our beer to more consumers.
“We have also seen the increase in demand for environmentally friendly packaging and it’s great to be able to sell our cans and mini kegs, and their cardboard containers, as 100% recyclable; no plastic rings or shrink-wrap which is so damaging to the environment.”
Sainsbury’s Regional Buyer David McMahon said “We’re delighted to be able to work with St Andrews Brewing Company to extend their range of craft beers and lagers in our Sainsbury’s stores in Scotland.
“We’ve seen huge growth in this sector over the past year which has been largely driven by local breweries and with the addition of the St Andrews new beers, branding and overall offering, we expect this to continue.”
PHOTO: Phil Mackey, MD of St Andrews Brewing Co flanked by David McMahon and Paul Gordon of Sainsbury’s