Food tech startup becomes first ever “reduced carb” certified company with Sugarwise

Manchester food tech startup Lo-Dough has become the first ever company to be awarded an official “low carb” certification by Sugarwise.

The new company, which invented a unique low carb bread alternative, was handed the official certification after tests showed that their product was outstandingly low in carbohydrates compared to any possible competitors. The announcement by Sugarwise means that Lo-Dough is not only recognised officially as a “reduced carb” innovation, but is paving the way for a breakthrough in the dietary, fitness and slimming markets.

Sugarwise is the international certification authority for sugar claims on food and drink, with more than 300 products certified across Europe, Australia, China and the Middle East. Founder and director Rend Platings, who issued Lo- Dough with the certificate this week, claims that Lo-Dough deserved “as much recognition as possible” for it’s unique and healthy food product.

She added: “Lo-Dough is an outstanding startup company which has produced a low carb food product like no
other. At around three times less carbs than their closest competitors, it is possible to marry Lo-Dough with optimal nutrition, as well as staying extremely low in carbs and sugars. Lo-Dough not only meets the criteria set by Sugarwise, but they do so by a large margin.

“We are very happy to announce that Lo-Dough is the first ever company to receive the reduced carb certification, and we are sure they will continue to be successful with this unique low-carb alternative. ”

All products that carry the Sugarwise marque must be low in sugars, meaning they must have no more than 10% of their calories coming from free sugars, or be no more than 5g of free sugars per 100g. To carry the Sugarwise marque, one of these criteria must be met. Lo-Dough meets both of the criteria.

Co-founder Ben Holden said: “The journey with Lo-Dough has been incredible, and we are so excited to
receive this certification from Sugarwise.

“When I first developed the Lo-Dough prototype, I had no idea of the epic journey that would follow. We are
making history here with low carb recipes which are changing the way healthy eating is done full stop.

“This certification shows that we are getting recognised and that our message is getting out there. I’m so
excited for what’s to come.”

Co-Founder Rob Wales added: “What a journey. From Ben’s kitchen table to a bakery in my converted garage it’s been an amazing few years. I’m thrilled with the recognition from Sugarwise and would really like to thank them for acknowledging Lo-Dough and seeing it for what it is, a unique and innovative food invention.

We’re a new company with a fantastic team of people and a lot of ambition. So this certification comes at a great time, helping us to officially demonstrate just how incredibly low carb Lo-Dough is compared to other products out there.”

Mayor of Rochdale Cllr. Mohammed Zaman, who stands in the Greater Manchester town where Lo-Dough is
produced, offered his congratulations after hearing the news.

He said: “Congratulations to Rob, Ben, and their team at Lo-Dough on receiving an award for ‘’reduced carb claim’’ from sugar-wise, a big achievement, during their first year of operation. Made in Rochdale and first of its kind in the world. Lo-Dough leads the market and takes pride in making a very special low calorie, low carb and high fibre bread using finest quality, natural ingredients. Free from sugar, gluten and fat, this bread is suitable for everyone having added benefits of tackling obesity, creating a healthier lifestyles.”