Burnley-based Moorhouse’s Brewery has teamed up with the Sovereign Beverage Company who are based in Blackburn, to grow the brand and increase sales in export markets.
Sovereign Beverage Company is the UK’s largest exporter of premium beverages, operating in 60 countries. Its three-year deal with Moorhouse’s will initially see it target Scandinavia, Canada, South America and the Far East. Sales have already been secured in Finland.
The agreement covers Moorhouse’s complete range, including its best-selling bottled beer Blonde Witch, and the newly launched Ice Witch. Securing the services of another red rose county supplier, Moorhouse’s has also appointed Bacup-based James Labels & Supplies Ltd to print all its bottle labels.
Lee Williams, Managing Director of Moorhouse’s Brewery, said: “As a business, we are not just proud of the beer we brew but also working with local businesses, spending over £600,000 with Lancashire companies alone. “Increasing our exports is a key part of our growth strategy and to have the team at Sovereign Beverage, who are experts in their field also just down from the road from us, gives us confidence we will see growth in overseas markets in the years to come.”
Craig Johnstone, Head of Sales at Sovereign Beverage Company, added: “Moorhouse’s Brewery is such an iconic name – both here in the North West and across the country. It has a fantastic product range as well as a pedigree and history that we are sure will resonate with the importers and distributors in our target territories who are always looking for something new, unique or that has a real point of difference.”
PHOTO: Lee Williams, Managing Director of Moorhouse’s Brewery with Craig Johnstone, Head of Sales at Sovereign Beverage Company