Manchester alcohol-free Drynks brand smashes it in the den with an offer

The entrepreneurial founder of Manchester-based Drynks Unlimited, a pioneering British alcohol-free drinks business, went head to head with the Dragons in the Den on Sunday night (9th March, BBC Two 9pm) managing to say cheers to a £125,000 investment. 

Founder and MD, Richard Clark and his UK Sales Director, Paul Briscoe went into The Den asking for £125,000 for a 5% stake in the rapidly growing 0% drinks business. There were some tense moments in the pitch, especially considering the size of the investment and the newcomer status of the business.

Both Sara Davies and Deborah Meaden saw smashing potential in the innovative drinks business and Sara Davies made them an offer of £125,000 for 7.5% equity. Richard and Paul retired to the back wall to deliberate, helped along with a cheeky pint of Smashed courtesy of Peter Jones, and they accepted Sara Davies’ offer.

Richard Clark said being on Dragons’ Den was a “brilliant experience which really made me realise what a powerful story and proposition we have.”

“I am passionate about producing 0% drinks that taste as good as their alcoholic counterparts and that are genuinely sessionable. My aim is to get more people to start rethinking drinking.” he said.

“Having the chance to pitch to the Dragons was incredibly exciting, and a little bit nerve-wracking, but they know their stuff and the experience was invaluable. The experience in the Den really helped spur us on and resulted in us investing over £1m in our state-of-the-art Cool Vacuum Distillation plant in Robinson’s Brewery, in Stockport.”