Merseyside entrepreneur spices things up again with second brand

The Spice Pioneer, a new company led by Matt Webster, now makes it possible to conjure up the magic of Morocco and the excitement of India in your own kitchen!

The Spice Pioneer arrives as an extension of Seasoned Pioneers, a 20-year-old Merseyside company with an established and unsurpassed reputation for discovering, sourcing and blending fine authentic and specialist spices from around the world.

Seasoned Pioneers supplies a number of select and respected food stores, farm shops and delis, but with The Spice Pioneer, Matt hopes to introduce worldwide cuisines to a whole new market. “We are trying to make it easier for those who are already happy to cook and experiment with spices and, at the same time, take away the stress of combining new flavours and ingredients for those who aren’t.” says Matt. “For anyone who finds the idea of using spices and spice blends intimidating, this is a great opportunity to demystify the whole process.”

The Spice Pioneer will take people on a journey around the world, introducing them to spices and recipes with a food flavour box – delivered to the door – to which they can subscribe or give as a gift.

The box contains recipes for a meal consisting of several dishes along with all the spices and seasonings. The recipes have been crafted to ensure that the main ingredients (fish, meat, vegetables etc.) are easy to source from local shops and supermarkets.

In addition to the recipes, the Spice Pioneer will help to create an experience, to evoke special memories or help people travel to dreamt-of destinations without having to leave the comfort of their own kitchens.

“As well as the flavourings The Spice Pioneer sends a postcard about his adventures to conjure up the spirit and atmosphere of fascinating places – great for a date night or a themed evening with friends.” adds Matt.

“Dining is about more than just the food. The colours, aromas and sounds of a setting also make the experience. With this in mind, The Spice Pioneer has created a playlist that customers can stream, inspired by the locations where the spices and recipes originate.

The idea is to create a fun food adventure. We think of The Spice Pioneer as a globe trotter – seeking adventures that we can only dream about. Although he might lose a train ticket, miss a flight or find himself somewhere totally unexpected, he ends up with evocative and interesting experiences with which to regale the customer.”

Supplying just the right amount of spices for each dish (of a far superior quality than can be found in jars in any supermarket) means customers don’t need to go out and buy large expensive quantities of spices they might never use again.

‘We bring customers ideas and inspiration,” says Matt, “together with fine, authentic spices and seasonings to create fantastic food. With these tools, they can share the experiences and culinary expertise acquired by The Spice Pioneer on his global adventures.”

For more information visit:

Spice Pioneer

Seasoned Pioneers