Mornflake rolls out latest phase of major rebrand

South Cheshire company Mornflake, whose breakfast products are shipped to 63 different countries around the globe, have completed the second phase of its re-brand.

The new look for the business hails a new era for the Crewe-based employer of around  250 people.

A new website has been launched as part of the latest phase in a bid to champion the goodness of ‘The Mighty Oat’ and highlight the company’s global reputation.

Mornflake Marketing Manager Richard Jones enthused: “This is our first major rebrand across the whole spectrum of the company for many decades.

“We are proud to shout out about our roots in South Cheshire and it is that heritage, alongside our unstinting dedication to quality, that were key to the design.”

The re-brand encompasses product packaging, its trademark orange lorries, additional marketing material and new signage at the companies headquarters in Crewe.