Naturelly announce nationwide Sainsbury’s launch

Cheshire-based Naturelly have announced that they have launched their refreshing fun & fruity juicy jelly in 555 Sainsbury’s Supermarkets nationwide. This represents 90% of Sainsbury’s entire supermarket estate.

Naturelly is a multi – award – winning jelly made from 70% pressed fruit juice (not from concentrate) and puree’s, blended with water and a special gelatin free jelly and natural dietary fibre called gellan gum.

This is Naturelly’s first listing in a top 4 supermarket and will be available to Sainsbury’s customers for only £1 (RSP) in two flavours, Summer Fruits and Apple & Blackcurrant. There will be highly visible nutrient RDA’s (Recommended Daily Allowance) guidelines labelled on the front of each pack.

Dean Dempsey, Naturelly Co-Founder said: “We are totally thrilled, as you can imagine, to be partnering with Sainsbury’s. We believe that we both share the same mission of helping and inspiring parents to help their kids have fun and live healthier through natural outdoor play. We have always admired Sainsbury’s Active Kids programme and feel that Naturelly and Sainsbury’s are a perfect match.”

Photo: A proud Joanne Dempsey, Co-Founder of Naturelly, in Sainsbury’s