Brand new division for Direct Food Ingredients

Macclesfield-based Direct Food Ingredients have announced the launch of a new division dedicated to herbs, spices and natural health ingredients.

The latest arm of the Cheshire-based business will be headed up by new recruit Dave Wheeler (pictured right), a procurement specialist with more than thirty years experience importing unusual ingredients from around the world. With 800 products in his portfolio, Dave will be able to source ingredients directly from suppliers in Africa, America and Asia.

He said “The public are getting more and more adventurous with their foods, so the demand for different and unusual flavours is increasing,” he said. “During my career I have travelled from country to country sourcing and importing rare ingredients and will continue to build upon my portfolio to ensure our customers receive the best and most authentic products available.”

Brigg Simpson (pictured left), Sales Director at Direct Food Ingredients, added: “We launched our new division as part of our strategic growth, enabling us to provide our customers with the exact ingredients they need when food trends change and demand grows.

“We are delighted to welcome Dave on board, his extensive knowledge and wealth of experience is invaluable.”

Direct Food Ingredients’ head office is located in the centre of Macclesfield. The business is an established leader in the importation, storage and distribution of functional foods, nutritional and sports ingredients as well as vitamin and mineral premixes.