New packaging and exciting own label loaf launch for Coultons Bread

Coultons Bakestone FDMB North West

Coultons Bread Limited have announced the launch of a great new brand for the high-street, as well a complete refresh of their family favourite, Bakestone 800g PMP range.

“The increase in private-label growth in the market is driving the need for lines to fill those gaps in our core market of convenience retail” – says Howard Hunter, Managing Director.

“The growth in challenger discounters over recent years has disrupted the market and consumer trust in private label has never been greater as a result. At Coultons we recognise the need to offer the major brands across the market, but we also recognise the need to help close the gap for convenience retailers in offering a lower cost alternative. That’s where our fantastic new look for our Bakestone 800g range and our launch of the Sunbake brand will help to offer great value for money in the convenience market” Hunter adds.

In early January 2019, the existing Bakestone 800g White & 800g Bakestone BRITE range– will be enhanced with the addition of an 800g Square Topped Wholemeal Sliced Loaf.