Expert Opinion Archives

Expert Opinion: Mind the geography or your food and drink brand could be history

By Caroline Brooks Partner, Abel & Imray Food and drink products are frequently closely bound up with the region where

By Anne Betty – AB Food Nutrition When I speak with small food businesses or food start-ups, there are some

By BOC – A member of the Linde Group When you think about growing your food business, you’d be forgiven

By Gary Clifton, NFU Mutual (Preston Agency) Recently there has been a noticeable rise in brands claiming to be authentic,

By Danielle Cooksley – Abel & Imray Be Distinctive Building a strong brand with a descriptive trade mark is an

By Ilyas Patel, www.taxexpert.co.uk ‘Healthy, natural and better for you’ are terms and phrases that we are increasingly hearing, with

By Nigel Sanders, Pure Air Group A question for you. Well it is a rhetorical one really. Would you

By Anne Betty – AB Food Nutrition I came across an interesting new report from The European Commission last month

By Fat Media Facebook is undoubtedly an amazing communications channel for food & drink businesses. From raising brand awareness, to

By Charlotte Moore – Smoothie PR For many of us, social media feels like ‘wasting time’ when you could be