North Wales sports nutrition business rolls out new products

Natural Ambition FDMB North Wes

A North Wales-based entrepreneur has created an organic sports nutrition company, Natural Ambition, with new products launched in response to the founder’s search for suitable natural sports products.

As a keen athlete with the added complication of Type 1 Diabetes, Paul McLoughlin has to tailor his diet to fuel his endurance and manage his condition.

Therefore, acutely attuned to what suits his body, as an active sportsman he wanted a natural product, which would help his training and recovery.

Frustrated at a lack of suitable organic sports nutrition drinks and supplements he took to developing his own products – and in the process created Natural Ambition, based in Wrexham.

Natural Ambition has launched two products: Organic Whey Protein with Pure Cacoa, and Organic Coconut Water Powder & Orange. Available respectively in 750g and 340g tubes.

Certified organic they are premium products and are available via the Natural Ambition website. They are also sold at a growing number of CrossFit gyms and smaller retailers, and will soon be available through Amazon.

They contain combinations of simple, natural ingredients: whey, cacoa and coconut sugar, also coconut water, organic cane sugar and tapioca dextrin – a fantastic fibre which helps to deliver nutrients a lot more efficiently in the body.

Founder Paul McLoughlin said “I’ve always been involved in sports including running events, off road biking and CrossFit, but I could not take many supplements. I wanted something pure and natural to enhance my athletic performance and to be beneficial to the control of my condition I know which foods to use to provide nutrients to benefit the different aspects of athletic development, whether it’s for muscle gain and repair, hydration, energy or recovery.

He added; “Natural Ambition has been developed as a pure organic sports nutrition for strength, training and recovery while being as sustainable and environmentally conscious as possible.

“Our mission is simple: to support an active lifestyle with honest, healthy sports nutrition. No mystery ingredients, no proprietary blends, and nothing artificial. Only organic, natural ingredients which deliver real performance benefits.”

Natural Ambition has received help too from the Wales Micro-business Loan Fund, which is managed by the Development Bank of Wales on behalf of the Welsh Government, and took part in the recent Blas Cymru/Taste Wales showcase trade event in Newport.