SAUSEDGE, a new brand of square sausage from Scottish butchers We hae meat, has just been tested across the England through Aldi.
The butchers say that their product is different product from traditional Scottish ‘square sausages’ that are usually beef based. SAUSEDGE is 70% British pork and was developed by the family owned business in a bid to break into lucrative markets in England and Wales.
Alex Paton, Director, said: “We came up with the new brand name SAUSEDGE and tweaked our square sausage recipe for the English palate who prefer pork based sausages”.
It has a great eating quality and texture due to it being molded into blocks in the traditional Scottish way and not pressed like a burger.
Carlyn Paton, Sales Director said: “Aldi loved it and decided to stock it as a test last week in their stores in England where it flew off the shelves.”
We hae meat recently completed a £750,000 investment in production facilities making us the most efficient sliced sausage producer in the UK.