Manchester microbrewery SEVEN BRO7HERS has partnered with Beer Piper – the pioneering Manchester-based beer line cleaning company – to ensure the quality of its craft beers.
Beer Piper, which is based in Trafford Park, is the UK’s leading beer line cleaning company. It uses the most advanced technological systems in the world to ensure beer lines are maintained, and the taste and quality of the beer is assured. Beer Piper works with a number of independent breweries and brands, including BrewDog.
SEVEN BRO7HERS has installed the BP4, Beer Piper’s most advanced system to date, in their popular Ancoats-based Beer House, and the tech will soon be rolled out to a second location in Manchester, as well as a new site in Leeds.
Effective beer line cleaning means much less wastage for brewers, landlords and bar managers, meaning that – ultimately – they will save money.
Jeff Singer from Beer Piper, commented: “We are thrilled to be partnering with such an exciting and innovative craft beer brand in our home city.
“Prior to installing Beer Piper technology, SEVEN BRO7HERS had been cleaning their lines by hand. Manual line cleaning can be very inaccurate but using systems such as the BP4 means the correct mixture of environmentally-friendly chemicals are dosed into the lines at all times and the line cleaning is done automatically. Our technology also logs when and who cleans the lines, and it will soon be updated with cloud-based tech and a mobile phone app, allowing bar managers and brewers to access real time data as and when they need to.
“Poorly maintained beer lines can ruin in minutes what has taken months or even years to perfect – brewers put so much time and passion into their beers, and the craft beer scene is booming as a result. Making sure lines are maintained is a simple thing that these brewers can do to always give craft beer enthusiasts the best pint.”
Keith McAvoy from SEVEN BRO7HERS said: “We had been using Beer Piper’s Chemisphere cleaning products for a while, and were impressed by the quality, but once we assessed the situation and realised we could save money and reduce waste by installing Beer Piper’s line cleaning systems, it was a no brainer.
“Since installing the BP4 system, we have made considerable savings. My only issue is that we didn’t install it sooner. We will be installing Beer Piper tech in all SEVEN BRO7HERS Beer Houses.
“Additionally, it’s great to partner with another successful Manchester company. Our city is well known for its inclusive and collaborative approach to business, and it’s great to have Beer Piper’s experts on hand when we need them.”
Manchester’s craft beer founders can find out more about Beer Piper’s tech by visiting www.beerpiper.co.uk
PHOTO: Beer Piper Commercial Manager, Jeff Singer (right) with Jordan Coop, General Manager of the SEVEN BRO7HERS Beer House