North Yorkshire-based Steenbergs have launched phase one of their new brand SWELL.
“SWELL is a brand new range of plant-based Steenbergs Wellness products,” explained Axel Steenberg, who set up the company with his wife Sophie in 2003.
“Designed to be enjoyed as part of a balanced healthy lifestyle, the blends are unique combinations of organic spices and powders, chosen for their health benefits. We have started with turmeric based products as spices are our heritage. They are vegan but developed to be enjoyed by anyone and everyone.”
Interestingly, they have been launched in both sugar-free and sugar-sweetened versions to widen the possible customer base.
“The next phase of the launch over the summer will see the introduction of products and blends geared more towards nurturing a healthy gut microbiome adds Axel.
“The deliberate reference to a swollen gut from poor diet and stress. Products will all be plant-based and carefully chosen to harness the power of plants in promoting wellness within a healthy dietary and fitness regime. We passionately believe that wellness drives a healthy gut and a healthy gut drives wellness.”
“The other reason for the name,” explains Sophie, “is that we think the products are indeed ‘swell’ and hope everyone enjoys the revitalising blends of spices and nutritious superfoods as much as we’ve enjoyed creating them.”