TEA+ expands into the Middle East

TEA+ has secured a deal to sell its range of vitamin-infused tea in Dubai.

The Yorkshire business, which was established in 2016 by James Dawson with the help of a £25,000 Start Up Loan in 2016, is expanding to the Middle East following an increase in online orders from the region. 

The Harrogate-based business’ products are already stocked in more than 2,000 stores in the UK, including Holland & Barrett, Boots and SuperDrug outlets. It is also part of Sainsbury’s Taste of the Future range.

TEA+ drinks will be stocked in 400 pharmacies, 300 health stores and other outlets in Dubai in the first few months after launch. There are also plans to establish social media, marketing and a sales teams in a central Dubai office.

James Dawson, the founder of TEA PLUS, commented: “Despite having no background in the food industry, witnessing a huge shift in trends and attitudes during my time in Dubai made me realise there was a gap in the market for a disruptive tea brand both in the Middle East and back home in the UK.

“I took a huge risk leaving a successful career and had faith in my idea, but never thought TEA PLUS would expand globally at such a rapid rate. The loan and support that I received from Start Up Loans made a huge difference to my business – I really wouldn’t be here without it.”

Richard Bearman, Managing Director of Start Up Loans, added: “It’s fantastic to have helped James follow his passion and set up such a successful business.

“UK small businesses are vital to the health of our economy and it’s our mission to help as many people as possible from across the UK who need financial support to get their business of the ground.”