Traditional Grocer named as Shop of the Year

Godfrey C. Williams & Son, have been named as the  ‘Grocer Shop of the Year.’ The traditional Grocer, based in Sandbach, picked up the accolade from the Guild of Fine Food’s Shop of the Year Awards 2018.

Following on from a rigorous judging process that included a mystery shopper visit, the shop was crowned as the winner at the glittering ceremony at the Guild’s headquarters in London.

“To be crowned best Grocer is a feeling that we still haven’t quite gotten used to!

“Thank you to the Guild of Fine Food and Le Gruyere for recognising us with this prestigious award,” said Daniel Williams, of Godfrey C. Williams & Son.

He added: “We regard our family-run, traditional shop not just as a business, but as a way of life. 

“When quality food and exceptional customer service are at the heart of everything we do, everything else just falls into place.”

Established in 1875, the family-run business for five generations, Godfrey C. Williams & Son stocks over 250 kinds of cheese, roasts their own coffee and offers a range of local produce.

Judges at the awards consisted of Food Journalist Patrick McGuigan, ex-Fortnum & Mason Food Buyer Sam Rosen-Nash and Academy of Cheese expert Tracey Colley.